Football Betting Strategy: How to use xG to inform your bets

• Enhance your betting by understanding xG

• Find out which teams create and who converts

• Give yourself an edge in any football market

Ever wondered what xG is and how you can apply it to betting? Then this is the Betfair How To show for you.

Jake Osgathorpe - aka "the data doctor" - joins Football...Only Bettor host Kevin Hatchard to explain everything you need to know about xG (expected goals).

At first glance, it might look complicated, but xG is actually very simple.

It shows us which teams are great at creating goalscoring chances, which players should be backed to convert and who is wasteful in front of goal.

It provides vital information that could help all aspects of your football betting, whether you're interested in outright markets or individual fixtures.

In this short and informative video, Jake covers the basics of xG and shows how to drill down into the data before placing a bet.

xG is an increasingly prominent part of football analysis, used by teams, commentators and bettors.

The rise of xG doesn't mean that you should not trust your own judgement about what happens on the pitch.

But why not learn how to back up your instincts using stats? xG is an ever-evolving tool that helps you do exactly that.

Watch How To Use xG to Inform your Bets to find out more!

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