Find out what you can expect from Premier League 2021/22 coverage on Betting.Betfair with tips and previews for every match just the tip of the iceberg...
You can read previews and get tips for every Premier League match in 2021/22 on Betting.Betfair but there's a lot more to our coverage than that.
We've already published guides to every team on our Premier League blog and football betting expert Mark O'Haire has written a team-by-team guide. We also got features covering specific angles - managerial sack race, top goalscorer, relegation and more.
But that's merely to whet your appetite before Friday's big kick-off. Here's what you can expect throughout 2021/22.
Every match previewed
Previews are published the morning before match day. Our writers update readers on the latest team news, form and any other relevant factors before going in-depth to show the thinking and research behind their tips.
They scour the markets for the best value, telling you what to bet on and when (it could be that you should grab a price early doors or it may be that you need to strike close to kick-off).
They offer expertise, insight and transparency.
Football...Only Bettor podcast
Betfair's Football...Only Bettor podcast is essential listening. Host Kevin Hatchard, Mark O'Haire and array of guests including Jake Osgathorpe from Infogol, Jason Murphy from the Betfair trading team and betting expert Mark Stinchcombe recommend their best bets for the weekend action.
Funny, frank and informative, the team don't only focus on the Premier League and always take a trip around Europe with bets for the Bundesliga, Serie A, La Liga, Ligue 1 and more. Wherever there's betting value to be found Kevin, Mark and co. are usually there.
Latest episodes usually drop every Thursday so it's the perfect way to get the weekend started early.
Infogol's correct score predictions
The scoreline doesn't always tell the whole story. That's why Infogol's analysts study the Expected Goals (xG) data to find out which teams are creating and conceding chances.

Based on that, Infogol writers make score predictions for every match and you can decide whether you want to follow them. Their previews always make interesting reading and show there's often more to match results than meets the eye.
Betfair Ambassadors Dimitar Berbatov and Rivaldo
It's always great to read the views of ex-players who have been there and done it at the very highest levels. We're delighted then to have Dimitar Berbatov and Rivaldo bringing their insight to Betting.Betfair.
They know what goes on behind the scenes at the top clubs, have unique perspectives on the big stories and Berba, in particular, has a gift for predicting unexpected results.
Bets based on Opta Stats
You want your bets to be backed up by the key stats and for that Opta are the best in the business.
Every week our writer Dan Fitch goes through the fixtures and recommends a bet for each match based on the Opta stats. It's straightforward, takes a few minutes to read and can give you an edge when trying to place a winning bet.
Tactical Battles column
Every week out tactics expert Alex Keble discusses the key battles from the next gameweek's fixtures. Does one player have the qualities to exploit a particular opponent's weakness? Is there a tactical approach that will pay off? If so, Alex will tell you all about it. This year he will pull out five bets from across the Premier League gameweek based upon his tactical insights.

Five Things We Learned and The Early View
No sooner is one game week over than the build up to the next begins. On Monday, we select five talking points from the weekend's action, report on the latest movements in the betting and discuss what it could mean for the teams involved.
On Tuesday, Stephen Tudor provides his unique early view of the big match from the upcoming weekend and recommends a bet or two, potentially allowing you to steal a march on the other bettors.
Beyond the Premier League...
There's more to football than the Premier League which is why we cover the Championship, English Football League and top European leagues.
Mark O'Haire previews televised matches in the Championship while Jack Critchley picks bets from the pick of the Saturday three o'clock kick offs.
Alan Dudman and Ian Lamont pick the best bets from the weekend's League One and Two action respectively.
We've got Infogol score predictions for every match in La Liga, Serie A and the Bundesliga as well as Dan Fitch, Dave Farrar and Kevin Hatchard bringing their knowledge of those leagues to bear by picking their best bets from each game week. James Eastham is the man for the fast-improving Ligue One in France.
Don't worry if that seems like a lot to take in as our Saturday and Sunday football cheat sheets bundle together our writers' best bets and show you where to find them.