Betfair becomes official betting and gaming partner of Juventus

Betfair and Juventus Football Club have announced the signing of a multi-year agreement that will make us the Official Gaming and Betting Partner of Juventus, starting from the 2017/2018 season.

The comprehensive partnership includes branding and visibility inside the Allianz Stadium and Juventus Training Center, access to the Juventus players for marketing and communication activities and use of the Official Juventus logo, with the term "Official Gaming and Betting Partner" in all Brand Communication activities.

Betfair, as leading innovators in the Gambling industry, were the first brand to bring a Betting Exchange to Italy.

Throughout this multi-year deal, we will be developing promotional content and marketing activities for all the Juventus supporters, both online and on-field, including exclusive video content and prize giveaways that will give fans the opportunity to experience the emotions and matchday atmosphere from an exclusive venue in the Allianz Stadium and get closer to their on-field idols.

"We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in the business, such as prestige, leadership and ambition," said Claudio Di Zanni, Betfair Italy Country Director.

"We believe that this partnership can create great opportunities for our customers and for all football fans."

"This Partnership is integral to the global strategy of Juventus by developing strong relationships and agreements with innovative Brands such as Betfair, that are worldwide leaders in their industry," added Giorgio Ricci, Co-Chief Revenue Officer & Head of Global Partnerships and Corporate Revenue of Juventus by announcing the new partnership.