Betfair trader Emmet O'Keeffe explains how betting traders price up a market and how you can use statistics to enhance your football betting... How Betfair price up matches and outright markets Key factors from goals supremacy to home advantage Which stats to look out for and which to ignore Football fans and bettors have unprecedented access to stats today, but how should you use them? Betfair trader Emmet O'Keeffe provides the inside track on all things football betting. He explains how Betfair price up match markets and outrights such as the title race, top four finish and relegation betting. Goal supremacy is crucial and so is home advantage with the crowd noise putting pressure on referees. And what about individual players? If a key player is unavailable will that automatically alter the odds? Read how to use xG in betting in the first in our series here. Find out how to make sense of these factors when weighing up the markets in this latest short, accessible guide in Betfair's How To series.