Emma Raducanu returns to action this week at the WTA Indian Wells tournament and the British teenager is 7/1 to follow up her stunning US Open triumph with another victory.
The 18-year-old goes into the tournament in California as the favourite in the outright betting.
She won the US Open without dropping a set and is 35/1 to replicate that feat at Indian Wells.
The market makes Iga Swiatek, Barbora Krejcikova, Karolina Pliskova and Garbine Muguruza her nearest rivals in the outright winner betting, all at 12/1.
Odds show future looks bright for Raducanu
Raducanu's triumph, as she became the first British woman in 44 years to win a Grand Slam, captured the imaginations of fans and saw her catapulted into heavy odds-on favouritism on the Exchange to win Sports Personality of the Year in December. Nearly £600,000 has been traded on her in the market, the majority of the £727,000 total.
Next year Raducanu is 17/10 to win a Grand Slam and 200/1 to win all four. She is 15/2 to win Wimbledon 2022.
Since winning at Flushing Meadows, Raducanu has enjoyed a whirlwind few weeks, attending the Met Gala in New York and generally adjusting to life as a celebrity. She has also been making plans for her future, getting rid of her coach Andrew Richardson.
She's currently without a permanent coach and will be advised at Indian Wells by former-British tennis player Jeremy Bates.
Raducanu has a bye in the first round, due to her number 22 world ranking, and will face either Maria Camila Osorio Serrano or Aliaksandra Sasnovich in the second round.
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