Betfair today launched the Walk of Shame, a tongue-in-cheek installation outside Wembley Stadium celebrating football's most spectacularly inaccurate predictions and takes.
Inspired by the Hollywood Walk of Fame, the activation immortalises the worst football opinions, based on research conducted with YouGov polling 2,000 UK football fans.
Supporters, creators, pundits and ex-players have been granted stars on the walk featuring their unfiltered opinions that haven't quite stood the test of time, ensuring they are remembered and celebrated.
Alan Shearer makes Betfair's Walk of Shame
There's even a star for Betfair Ambassador Alan Shearer, whose opinion about Sunderland's return to the Premier League earned him a spot.
Last year, the Newcastle and England legend quipped: "We want Sunderland back in the Premier League... that's six points guaranteed 100%."
The Magpies went on to lose both matches against their fiercest rivals last season.
Shearer said: "What fool said that? Let's hope I was just 12 months early in my prediction. It will be a more challenging season for Sunderland this year than it was last year.
"I do think it will be tougher times for Newcastle as well and we'll have to be patient. So, let's wait and see.
"We all think we know what's going to happen. But even the best of us can completely miss the mark."
Find out if Alan is any closer to the mark with his predictions for every Premier League match this season.
Former-England captain Shearer was joined by two content creators whose opinions were also given a star on the walk, Man United fan Humzy, and Arsenal supporter Rory Talks Football.
All three were given the Hollywood treatment, unveiling their stars, accepting their awards, and pressing their hands in the wet cement.
Betfair Spokesperson, Sam Rosbottom said: "Football is a game of opinions, some sensible and accurate, some absolutely spectacularly, unforgivably wrong. Fans, pundits, managers, players... we all have our say. Most of our views on the beautiful game don't turn out to be quite accurate.
"We've only had one round of the new Premier League season, but already we've seen fans' hope, dreams and aspirations for their teams shattered in 90 minutes... Man United are back... only to lose against newly promoted Hull City, Spurs are going for it this season... only to be humbled 3-0 by London rivals Brentford. Life comes at you fast in football.
"Everyone's got an opinion, back yours at Betfair."
The top five worst football takes
- "Erling Haaland will flop in the Premier League" - Rory Jennings, 2022
- "Ruben Amorim's legacy at Man United will be greater than Pep Guardiola's at Man City" - Humzy, 2025
- "He's almost like a League Two player." - Roy Keane on Erling Haaland, 2024
- "Arsenal finishing 2nd was a better achievement than Leicester winning the league" - Rory Talks Football, 2025
- "You can't win anything with kids" - Alan Hansen, 1995