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Back a team to win the Premier League & get a free bet everytime they score in August
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Manchester City looking for their fifth straight title
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Newcomers in for a tough season
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Nkunku ready to explode into the Premier League
Watch Football...Only Bettor Start of Season Special
Before we get started, and with Betfair's free bet offer in mind, who has the best fixtures that we could chance in the outright market to earn some free bets and cheer them on this season? Bet £10 on a side to win the Premier League (or £5 each-way), and get a free bet for every goal they score across the first three matchdays.
I think Newcastle 33/134.00 each -way are an interesting proposition here. Their fixtures read newly promoted Southampton at home, Bournemouth away and Tottenham at home. Between those three sides they shipped a whopping 191 goals last season and let's remember Southampton are stepping up in class. It was only two seasons ago that Eddie Howe's side finished fourth and the Toon Army are without the distraction of European football this season...
Premier League Winner
Despite Manchester City winning the league four seasons in a row and six of the last seven campaigns, there's barely anything separating their odds of 13/102.30 to win the league and Arsenal's price of 7/42.75. It looks a big price on City when you consider they have been favourites in the last eight seasons, including odds on favourites in the last six renewals.
For me the odds movement has been huge this season. Two seasons ago Manchester City were 4/71.57, the season where Arsenal emerged as genuine contenders, but City only increased to 8/111.73 to win 2023/24. However, after another tight battle where City still emerged victorious, they are out to a surprising 13/10 - an increase of 34%. Have Man City really regressed/Arsenal improved by 34%?
Looking at their expected points over the last two seasons is a good guide here. City have remained a constant at 83 xPts, so no regression, where as Arsenal have improved from 72.5 to 82 xPts - an improvement however of only 13%, not enough to justify the price of just 7/42.75.
Is this Arsenal's shortest price ever to win the Premier League? Feels like it could be and there up against the greatest Premier League team ever. They just cannot be backed at these odds. They were 5/16.00 last season, 50/151.00 the season before! To put it into context, Liverpool's shortest price over this last decade was 9/43.25 to win the 2020/21 season, and that was at least with the justification they won the league the year before. Anyone backing Arsenal this season have well and truly missed the boat on the price.
Erling Haaland scored 27 goals last season but no one at Arsenal scored more than 16 and that feels like the difference that Arsenal do not have a prolific striker to turn one of those unwon games into victory. Arsenal lost more games than both City and Liverpool last season and this Manchester City team and manager know exactly what it takes to lift the title. Speaking of Liverpool, their hasn't actually been much change in the odds despite the loss of Jurgen Klopp 13/27.50 but one would expect a tough ask to break the City dominance at the first time of asking for Arne Slot, especially without any new summer additions. Outside of the big three, the rest of the pack finished 23 points+ behind last season.
Back Man City to win the Premier League
Top 4
I don't like the look of the betting heat for the Top 4 because it seems like your only playing for one place and prices of Chelsea, Man Utd, Spurs and Newcastle only range from 6/42.50 to 9/43.25 so it really isn't enticing.
Relegation
At the other end of the table, why is the team that won the play-offs the side with the biggest relegation price of the promoted teams? Leicester are understandably short 4/91.44 favourites given a potential points deduction hanging over them but Kieran McKenna has done an amazing job at Ipswich 5/61.84 with back-to-back promotions, accumulating 194 points and scoring 193 goals over his two seasons and I'm hoping he can surprise a few unlike my faith in Vincent Kompany's Burnley last season.
Last time in the Premier League Southampton 11/102.11 finished bottom. And defensively Russel Martin's expansive style looks susceptible a level up. Last season only Norwich (64 goals) and Preston (67) conceded more goals in the top 11 last season than the Saints' 63. They've lost 16-goal Che Adams on a free transfer to Torino and top scorer Adam Armstrong only managed four goals in 53 appearances in the top flight for the Saints. All three promoted teams were relegated last season and it looks a tough ask for this seasons newcomers again.
Fulham could be another team to consider at odds of 5/16.00. Outside of the relegated teams, only Man Utd, West Ham and Wolves collected fewer xPts than the Cottagers, and the loss of João Palhinha to Bayern Munich could hit them hard.
Back Southampton to be relegated
Top Goalscorer
Looking at the Top Goalscorer market, the aforementioned Erling Haaland is clear favourite at just 8/111.73 having once again won the golden boot last season with 27 goals despite starting just 29 games (76%). It looks a tough ask for anyone to beat him, especially with his 36 the season before. Expected goals wise, he's finished nine goals clear of the nearest contender in both seasons but he cannot be backed at 8/111.73 with a 38 game season and his slight propensity for injuries.
Instead I'm really excited about Christopher Nkunku's each-way chances at a whopping 50/151.00. He missed most of last season for Chelsea with a knee injury but still managed three goals from just two starts and nine substitute appearances. Now having acclimatised to the league, I like his chances of replicating his last two season totals at Leipzig with 16 goals (20 starts) and 20 goals (31 starts). He's hit the ground running with three goals in five games in pre-season friendlies and over the course of the last four seasons, 18 goals has been enough to secure a place and thus an each-way payout.
Back Christoper Nkunku Top Goalscorer (EW)
Bruno Fernandes SuperBoost!
Betfair are kicking off the new season with a SuperBoost at Old Trafford, with the hope that Manchester United captain Bruno Fernandes will be fouled 1 or more times.
Fernandes, who has just signed a new deal at the club, won 1 or more fouls in eight of his last 10 Premier League games for Manchester United at the back end of last season - winning 14 in total.
Fulham will know he is the main attacking threat and will have to stay tight to stop him pulling the strings.
Indeed, since his Manchester United debut in 2020, Bruno has been fouled more times than any other player a the club (180). Let's hope he can win one more, with the SuperBoosted price of 1/12.00 (up from 4/91.44)!
Back Bruno Fernandes to be fouled 1 or more times (won 14 fouls in final 10 PL games)