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Bet Fair - Be Care Full; it's Bin Threw the Spell Chequer!

People take short cuts where they can - and Betfair, the world's most popular betting exchange, has more than its fair share of shrewd punters finding their way to the website via search engines despite misspelling the name in some "interesting" ways.

Some of the most common search missed keyed searches are: "Betfar," "betfare," "bet fare," "bet far," "bet fair," and "befair." And to be fair, Betfair are fair and offer exiting betting fare at an average of 20% better odds than high street bookmakers! "Howzat" for a tongue-twister?

Many people, looking to get involved in the exciting future of gambling, find their way to fairer betting through Betfair's widespread sporting sponsorship, most notably of horse-racing and football - two of the sports offering the biggest betting opportunities around the world. But often they don't recall the name properly, or simply make an error keying it in.

"Fairbet," is a common mistake from potential punters who get the gist of what Betfair is really all about but don't remember the exact name, whilst the online gambling website presumes searches like "berfair," "begfair" "beffair" and "beyfair" are simply mistakes from punters looking for the best odds available. Not sure though about 'Betfairy'

Betting online with Betfair is rapidly becoming the preferred choice of shrewd punters, so it's little surprise that so many people are searching for better odds, and fairer betting opportunities, even if they arrive at the gambling website via a circuitous route!

Betting is hugely popular and Betfair notices a rise in searches with wording such as "better odds" "betting fair" and "fairer betting," for example, just before major sporting events such as Grands Prix, The Grand National, The English Premier League and the forthcoming Rugby World Cup.

So they should - it's only fair to get better odds on the world's best betting fare!

Now, to 'befair' again, those b****y spell checkers don't help. If the word is spelt correctly and makes sense it will not be picked up. Do a search for spellchecker and you'll find a whole raft of pieces of software to do the job for you. Words like betfare, beyfair and befair will be found but if the word actually exists in a dictionary, what chance have you got?

However, it's a fair bet or is that fairbet that searches will eventually find their way to the best place to back and lay on the web, the site in question does exactly what it says on the tin, oh and it is spelt B E T F A I R.

14 July 2007 / About Editor

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