Betfair Price Rush: One millionth Rush expected during Brazil v Colombia
"Price Rush is a prime example of how we are using the Betfair Sportsbook to drive liquidity and volume on the Exchange."
The Betfair Price Rush - where a Sportsbook bet is boosted to a better price on the Exchange using cutting edge technology - is approaching a big landmark, with the one millionth rush expected on Friday. To celebrate, Betfair is offering a very special Rush to one lucky customer...
As the World Cup of all World Cups reaches a quarter-final crescendo the much anticipated Brazil v Colombia match will hold more importance for Betfair customers than just the place in the semi-final that is up for grabs.
We are on the cusp of our one millionth Price Rush and fully expect this landmark in Betfair history to happen during the match between the tournament favourites and their South American counterparts, which takes place on Friday at 21:00.
Price Rush is a prime example of how we are using the Betfair Sportsbook to drive liquidity and volume on the Exchange. To celebrate that ingenuity we will add a zero to the odds of the one millionth Price Rush.
So, for example, if you are our 1 millionth rush to 16/1 we will supercharge that to 160/1.
What is Price Rush?
Here at Betfair, we're all about getting you the best odds for singles betting. Thanks to an exciting development, sometimes you could get a 'Price Rush' where we increase your Sportsbook bet to higher odds. And it's all thanks to the power of the Betfair Exchange.
The magic happens behind the scenes, once you place your bet. We automatically check the prices offered by thousands of customers on the Betfair Exchange. The latest development means we are now able to offer Price Rush on in-play Sportsbook bets as well as pre-play, meaning you have more chances than ever to get a better price.
If your bet has been price rushed, you'll see it on your bet receipt. Then you can sit back and enjoy the action with an increased price, all thanks to the Price Rush.
Prices quoted in copy are correct at time of publication but liable to change.
