For the first time in more than 15 years the European Tour tees-up in the Canary Islands.
And for the first time ever, the players will be visiting the stunning resort course of Meloneras Golf.
Opened in 2006, Meloneras is located on Gran Canaria's south coast, framed between the volcanic Canarian Mountains and Atlantic Ocean.
Meloneras was the sixth 18-hole course to be built on the island and this week stages the Gran Canaria Lopesan Open.
This week's tournament, which is the first of three straight events in the Canary Islands, will be hosted by Ryder Cup golfer Rafa Cabrera Bello who was born in the Gran Canaria capital of Las Palmas.
The last time the Tour visited Gran Canaria in April 2002, it was to stage the Spanish Open at El Cortijo where 17-year-old amateur Cabrera Bello finished in a tie-for-fourth - six shots behind winner Sergio Garcia.
On the tee
And Cabrera Bello is also playing in the tournament which has attracted five members of the world's top 100.
These include Antoine Rozner and Andy Sullivan whose most recent outings were in Kenya last month.
Check latest betting for the Gran Canaria Open
Nine of the 11 golfers who posted top-10 finishes last week have travelled from Vienna to take part at Meloneras.
Among this group is Austrian Matthias Schwab, the world No 111, who has stood on a European Tour podium three times, as well as once in the United States, but is still awaiting a maiden victory.
The 26-year-old, who was born in the ski-resort town of Schladming, finished tied-seventh in both of his most recent two starts. He also enjoyed a top-10 in Dubai back in January.
Check out the latest betting ahead of next month's PGA Championship
Around a month older than Schwab, but also seemingly closing in on a first European Tour success, is Scotsman Calum Hill.
Hill, a three-time winner on the Challenge Tour, has teed-up just four times since the start of February, although three of these outings did yield top-10 finishes.
The Kirkcaldy-born player is not scared to rub shoulders with the game's elite. Earlier this year he tied-fourth at the lucrative Saudi International where the only golfers to shoot lower 72-hole totals were Dustin Johnson, Tony Finau and Justin Rose.
Coastal golf
With this week's event taking place near Gran Canaria's Atlantic coast, the ability to scramble well will be a major factor in deciding the outcome of the tournament. It's never easy to judge approach shots when conditions can quickly change.
And with this in mind, American Kurt Kitayama should be fancied again.
His stats in two European Tour tables: Strokes Gained: Around the Green and Scrambling are favourable, and both of his Tour titles have come at venues which have strong coastal influences - particularly Al Mouj in Oman.
Twitter: Andy Swales@GolfStatsAlive