Super Rich? Betfair gives customers more than they expected

"On Wednesday night, 77% of all In-play Correct Score bets on the Sportsbook were 'rushed'.One lucky customer staked £177 on Bayern Munich to beat Man City 1-0 at 15/2, but the price was boosted to 8/1, giving them an extra £89 in winnings after Jerome Boateng's late goal."

Super Rich Cash Machines, a mysterious ATM provider that appeared on Tooting High Street on Wednesday morning and was dispensing more money than was expected to customers, was a Betfair campaign, we can reveal..

News of the malfunctioning cash machine broke on Wednesday morning across social media as members of the public tweeted about the free cash they were receiving, and within a few hours news had spread as people looked to get in on the free cash.

The machine - which given away more than £10,000 in cash to unsuspecting customers - didn't ask for a PIN number or take any details from customers' cards but, aside from that, the on-screen process was identical to genuine cash machines.

We set up the 'Super Rich' cash machine in celebration of the innovative Price Rush product, where a Sportsbook bet is boosted to a better price on the Exchange using cutting edge technology.

Price Rush (an anagram of 'Super Rich') is boosting prices for customers every day. On Wednesday night, 77% of all In-play Correct Score bets on the Sportsbook were 'rushed'.

One lucky customer staked £177 on Bayern Munich to beat Man City 1-0 at 15/2, but the price was boosted to 8/1, giving them an extra £89 in winnings after Jerome Boateng's late goal.

Andy Holmes, Betfair Brand Product Manager, said: "The odds on getting more money than you expected at a cash machine are pretty slim but yesterday our Super Rich Cash Machines Price Rushed transactions, giving some users much more money than they requested.

"For anyone visiting the Super Rich Cash Machines Tooting branch today, they may be in for the same experience."

For more details on 'Super Rich', check out this video...


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