Gareth Purnell

Gareth Purnell is our short priced expert. Gareth has built up an enviable reputation through his exchange betting advices for a number of publications and websites, including The Independent, the ‘I’ and Racing View. His Ibet column finished over 52 points ahead in the 2010-2011 season.

Our man looks in particular for ‘lay’ markets where you do not have to take on big prices, but where he believes the price offers stand-out value. He also backs where he believes the available price should be shorter.

Gareth uses a combination of historical statistics and current trends and information to find these trades; and he’s shown over several years that he has a great eye for a bet. His mantra is this: “The key to a good bet is not the price, but the value.”

• Gareth's Good Thing: At least two goals at the Reebok