Germany-Croatia game is biggest football match in Betfair history
Bet Facts
/ Editor / 13 June 2008 / Leave a comment
£22,948,364.46 matched in 90-minute market alone
Asked in November how the absence of the home nations would affect Euro 2008 turnover, one bookmaker replied: "I'd expect it to be down at least 40 per cent."
We will spare the layer in question's blushes, but that prediction was proved mere pie in the sky as Betfair report that last night's match between Germany and Croatia saw an unbelievable £22,948,364.46 traded on the 90-minute market alone.
That made it the biggest football match in Betfair's eight-year history, by some distance.
The previous biggest football match odds market pre-Euro 2008 on the exchange was the Argentina-Mexico game in the 2006 World Cup, which saw £21,238,326.48 in traded volume.
But, despite an early evening, midweek kick-off, and a relatively low-key match where the lead didn't change hands, last night's Germany-Croatia game, won 2-1 by the underdogs, produced unheard of figures on the betting exchange.
Betfair spokesman Tony Calvin observed: "It could well be that, given the absence of the home nations, some UK-centric bookmaker's levels of turnover are indeed markedly down.
"But, given our extensive and growing worldwide client base - one in two of our new customers are non UK-based - Betfair were always confident of a vibrant Euro 2008.
"However, we have been slightly taken aback by the huge interest in the tournament, and to see our biggest-ever market eclipsed so early in the tournament is phenomenally exciting for our football product.
"If Betfair is any barometer of the industry turnover, then this is set to be the biggest football tournament in betting history."