Genuine British interest in the Australian Open was supposed to have ended with Johanna Konta's tournament exit, but Kyle Edmund has upset the odds throughout and will fight Marin Cilic for a place in the final
"Edmund had never been at this stage of a grand slam before this morning's match and has not won a tour trophy yet, so it's little surprise that he has been backed at [1000.0], the maximum price on the Betfair Exchange."
He entered the tournament as rank outsider but Kyle Edmund now stands just one game away from the Australian Open final.
The 23-year-old South Africa-born Brit beat third seed Grigor Dimitrov in four sets to set up a semi-final against 2014 US Open champion, Marin Cilic.
Edmund had never been at this stage of a grand slam before this morning's match and has not won a tour trophy yet, so it's little surprise that he has been backed at [1000.0], the maximum price on the Betfair Exchange.
When Andy Murray was ruled out injured just days before the start of the Australian Open any British interest in the tournament was likely to come from the women's side of the draw where Johanna Konta was the sole seeded GB player.
But the sport has been flipped on its head at the tournament with Edmund pulling off a shock run to the semi-finals to ease the pain of Konta's second round exit.
Edmund is now just [14.0] to win the tournament, but he will be underdog against Cilic. At [4.5], the Croat is the only player other than [1.77] tournament favourite Roger Federer available to back at single figure odds, but was a pre-tournament recommendation for Betfair's chief tennis writer Dan Weston at [40.0].
Cilic lines up against Edmund after coming through a dramatic quarter-final with Rafa Nadal, a game that ended with the Spaniard's retirement in the fifth set. Having taken the opening set and gone ahead in the second Nadal was backed at a low of [1.05] on Betfair with Cilic going all the way out to [19.5]. But Cilic kept fighting and a hip problem began to bother Nadal late on which finally took its toll.