Coaches don't normally like to pile pressure on their players. Local derbies or clashes between the top two sides early in the season tend to be dismissed as "just another game".
Quite probably that's how Saracens director of rugby Mark McCall will be talking about the trip to Toulon on the opening weekend of this season's European Champions Cup. Nothing more at stake than a few points in Pool A, after all.
But the truth is that there are times when you can make a statement of intent for a season with just one early result. Build your own confidence, and damage that of the opposition. And if there was ever an opportunity to do just that, it will be in front of the reigning English and European champions when they run out at Stade Mayol on Saturday afternoon (it's live on BT Sport 2).
Toulon are 1.684/6 favourites on their own ground, traditionally a fortress where visiting sides have to deal with a ferocious atmosphere as well as a hugely talented home team. But this season there have been little cracks of weakness and Saracens will know they have a huge chance to expose them further.
Sarries proved last season that they could go into France and win. They finished a qualifying pool including Oyonnax and Toulouse with six wins from six - and of course most memorably beat Racing 92 in the final in Lyon. So for McCall's side this is a challenge to be relished and not one to fear.
Sarries are 1.444/9 favourites to emerge as the winners of Pool A and however much they might choose to play down the significance of the opening fixture they know it will set the tone for all that is to follow. Winning the qualifying pool matters, as Toulon themselves found out last season when their punishment for being runners-up to Wasps was to face, and be beaten by, their French rivals Racing 92 in the quarter-finals.
This Toulon team is not the seemingly invincible side with Jonny Wilkinson in his pomp which won the European Cup three seasons in a row. They have begun the Super 14 series in anything but convincing form, losing three of their first five matches including a home game with Brive and a trip to newly promoted Bayonne.
There have also been troubles behind the scenes, with the recent appointment of former Bath boss Mike Ford as the new backs coach possibly adding pressure on current head coach Diego Dominguez, whose position has been rumoured to be under threat all summer.
President Mourad Boudjellal has been forced to deny constant stories in the French press that he had lined up Stuart Lancaster to take over, but the tale that he wants a change at the top simply won't go away.
In contrast Saracens, 3.613/5 favourites to defend the trophy, have opened their domestic campaign in imperious form, and shown the depth of their squad by winning five of six Premiership matches without injured Owen Farrell. (The England fly-half is expected to be back in the side on Saturday).
So this is not "just another game". It's a chance to make a statement. And it's a chance that Saracens will be looking to exploit.