As Betfair's Switching Saddles challenge with Victoria Pendleton reaches its final hurdle, we will unveil a new advert featuring the double Olympic champion on TV and social media on Friday (March 11) that will run throughout the Festival...
"As an Authorised Betting Partner, Betfair is focused on shining a light on Horse Racing and Switching Saddles has done exactly that by showing the hard work and dedication it takes to make the sport what it is. Seeing Victoria's incredible journey has been nothing short of inspirational and we hope everyone gets behind her at Cheltenham on Friday."
Victoria Pendleton will be riding in the Foxhunters Chase at Cheltenham on Friday (March 18) after a panel of experts including Champion Trainer Paul Nicholls agreed she was ready to race.
Ahead of her race, Betfair have launched the new advert to encourage viewers to show their support for the Olympian on social media using #GoodLuckVP throughout the festival.
The Switching Saddles campaign was launched before Cheltenham last year, where Betfair and Pendleton announced an ambitious target of riding at Cheltenham 2016.
After a long and sometimes turbulent year the target has been achieved and the TV advert will highlight the transformation that the Olympian has been through to get to this point, with the help of the team of experts that Betfair provided.
Stephen Mault, Head of Media and Sponsorship, said: 'We are delighted that Victoria will be heading to Cheltenham next week and taking part in the esteemed amateur Foxhunters Chase.
"As an Authorised Betting Partner, Betfair is focused on shining a light on horse racing and Switching Saddles has done exactly that by showing the hard work and dedication it takes to make the sport what it is.
"Seeing Victoria's incredible journey has been nothing short of inspirational and we hope everyone gets behind her at Cheltenham on Friday."
Here's an extended version of the television advert for your viewing pleasure...
Victoria Pendleton: A quickfire Q&A
We asked @Betfair followers for their questions for Victoria - here are the answers...
What’s more fun riding bikes or horses?
In the last year have you ever doubted that you would succeed in this campaign?
It’s been a tough challenge and I’ve taken it one step at a time and not allowed myself to have doubts
What is your next challenge in racing?
Hopefully another Hunter Chase
How did you feel when you first jumped a fence?
It was like flying
What’s the most difficult. Riding on the track? Or riding over jumps?
It really does depend, on what track and which jumps. Neither is easy
Will you continue race riding after Cheltenham, will you consider Aintree?
Yes, but not at Aintree
How many times a week did you have to ride out over the past year?
Six days a week, including Xmas eve and Xmas day
How do you find the strength of character to go from a loss?
I find it easier to focus on the process and look at the facts rather than drawing on emotions
Wincanton aside, what has been your highlight to date?
Second place by a head at Milbourne, it was a great finish to ride in
How many times have you been over the line of schooling fences at Lawneys?
Hundreds, but it never gets boring