Mike Norman takes a look at this week's Lyoness Open on the European Tour and selects a trio of golfers to back on Betfair's relatively new Sportsbook product...
"Tied eighth at the Volvo China Open and a T11 at last week's Nordea Masters isn't far from being the best recent form on offer, so throw in the fact that he finished third at this venue - just one shot shy of a play-off - in 2011 then Luiten looks well worth a wager this week."
One week before the US Open and Europe's finest now residing in America, it's little wonder that this week's Lyoness Open lacks a bit of star appeal.
Defending champion and rising Austrian star Bernd Wiesberger is undertandably well fancied, but 7.513/2 looks remarkably short for a player who last week was available to back at five times that price on the Exchange. Does home soil and a decent performance in Sweden really merit such a shortening in price?
I'll let you decide yes or no to that question, but I'm happy to let Wiesberger go un-backed at those odds - after all, Tiger Woods apart perhaps, how many players sucessfully defend tournaments these days?
Take Wiesberger out of it and you have a wide open betting heat, so perhaps I'm being a bit unimaginative in putting up just - or should that be Joost? - a 21.020/1 shot in Joost Luiten as my main selection.
Whenever I think of Luiten I think back three or four years to a piece of footage when a lot of leading European golfers, commentators, and analysts alike etc were asked for a name to watch out for in the coming seasons. Luiten was a very prominent answer in most replies, and generally because of his ball-striking ability.
With just one European Tour title to his name - the Iskandar Johor Open in 2011 - it's fair to say that the Dutchman hasn't quite lived up to those lofty expectations, but at just 27-year-old he still has plenty of time on his side.
It may sound like I'm talking about Luiten as if he's been a complete flop - that he most certainly hasn't. He's a bit of a Niclas Fasth/Pablo Larrazabal type character in that he wears his heart on the sleeve. Every crunch par-putt is greeted with a fist pump, and every makeable birdie-putt missed is met with a scream of anger. And I just wonder if that do-or-die attitude holds him back sometimes.
Ahead of this week's tournament in Austria Luiten is in far from brilliant form, but in the last month he has shown signs that he's getting there.
Tied eighth at the Volvo China Open and a T11 at last week's Nordea Masters isn't far from being the best recent form on offer, so throw in the fact that he finished third at this venue - just one shot shy of a play-off - in 2011 then Luiten looks well worth a wager this week.
I'm also very keen to get David Horsey on side this week, his odds of 41.040/1 looking very appealing.
He wasn't much bigger in the betting to win the prestigous BMW PGA Championship a fortnight ago, and in a far weaker field this week I was expecting him to be half the price he is. A bit like punters shouldn't over-react to one good performance, they shouldn't over-react to one poor performance either. I believe the market has in Horsey's case.
Prior to missing the cut at Wentworth the Englishman had finished sixth, second, and fourth in his three previous European Tour events, and if you're happy to ignore that Wentworth performance - and I am - then Horsey's form most certainly is the best recent form on offer.
At 1/4 the odds a place down to fifth, he is worth backing each-way too.
My final selection is Welshman Rhys Davies. This star of 2010 could well be about to return back to top form judging on his performances in the last few weeks.
A fifth place finish at an admittedly weak Madeira Islands Open was encouraging, but it was good to see him back that up by being on the fringes of contention last week. In another weak field here I'm hoping he can continue the improved form.