Dan Fitch looks at today's two quarter-finals and examines all the latest developments in the World Cup betting markets.
"England has gone World Cup crazy. Where there was once a manufacturing industry, now the nation has turned it’s hand to churning out It’s Coming Home memes with factory precision."
Today's games - Quarter-finals, Friday 6 July
Uruguay [4.8] v France [2.04]; The Draw [3.25]
Kick off 15:00, Live on ITV
France finally showed their attacking prowess in the last round, but can they break down Uruguay's stubborn defence?
"Kylian Mbappe was the architect of France's 4-3 victory over Argentina as the brilliant 19-year-old became the first teenager to score two goals in a World Cup game since Pele in 1958."
Brazil [2.2] v Belgium [3.75]; The Draw [3.5]
Kick off 19:00, Live on BBC One
In the most mouthwatering clash of the quarter-finals, the favourites Brazil take on a Belgium side that have scored more goals than any other at this World Cup.
"You would predict a more circumspect approach from most managers, but this is Roberto Martínez, so Belgium's best chance here is probably to turn this into a slugging contest."
England has gone World Cup crazy. Where there was once a manufacturing industry, now the nation has turned it's hand to churning out It's Coming Home memes with factory precision. People are buying waistcoats. They are booking days off work and making plans for where they are going to watch the final with friends and family. Someone has reworked an Atomic Kitten song to accurately reflect how everyone has fallen in love with Gareth Southgate.
Yet while the country has lost their collective heads, the manager and his team are admirably keeping theirs focused on the task ahead. They have won a penalty shootout for heaven's sake. A penalty shootout where at one stage they were behind.
Southgate is sagely trying to calm expectations by pointing out that Sweden's tournament record is better than England's, but then whose isn't? It's clear that no one is buying Southgate's spiel as England are just [1.48] to make the semi-finals, with Sweden out at [3.05].
Who will win the World Cup?
Despite the English enthusiasm it is still Brazil who are the favourites to win the World Cup at [4.00] and when you consider that they have arguably the toughest quarter-final opponent in Belgium, that price could get much smaller if they progress.
Brazil's potential semi-final opponents France are the second favourites at [5.1], while the third favourites are England (ENGLAND!) at [5.6]. Belgium and Croatia are locked together at [7.6], with Uruguay at [18.0], Russia at [23.0] and Sweden the rank outsiders at [29.0], because everyone knows by now that football is definitely coming home.
Who will be the top scorer?
Ok, so there is a chance that football could take another route, but it does now look pretty certain that England's Harry Kane will be taking home the Golden Boot. The Spurs striker is now just [1.38] to be the World Cup's top scorer, having scored six goals after four games.
Romelu Lukaku is his nearest rival with four goals and trades at [14.0]. Kylian Mbappe (three goals) is priced at [16.5], with Neymar (two goals) at [24.0].
Stat of the day
France have won six of their last seven World Cup knockout stage matches (excluding the final), losing the other - with all of these games being settled in 90 minutes.
They are [2.06] to beat Uruguay.
Who will win the Golden Ball?
Kane may be the hot favourite to win the Golden Boot, but the Golden Ball for the tournament's best player, is very much up for grabs. The French forward Kylian Mbappe is the favourite at [4.8], ahead of Kane at [5.8] and Neymar at [7.0].
Philippe Coutinho could be a smarter choice than Neymar at [10.0], as he's been Brazil's best player so far. Outside bets include Croatia's Luka Modric at [13.0] and Eden Hazard at [16.0].
What other sport is on today?
Anyone for tennis? The good thing about Wimbledon is that it's literally on morning, noon and night, so it's perfect for switching over to during those pointless moments in life when there is no World Cup match on.
Our crack team of tennis experts are on hand to bring you all the best Wimbledon betting advice and tips.