World Cup 2018 Betting: One in four UK punters backing England for glory

England manager Gareth Southgate
A quarter of UK and Ireland punters are backing England to win the World Cup, analysis of Exchange data has revealed
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Fascinating data on World Cup Exchange betting shows that optimism is alive and well in the UK and Ireland, the Brazilians are feeling confident and the Germans love betting on winners. Max Liu has the lowdown...

"The optimism of English punters is nothing compared to the positive vibes coming from a certain South American country. A staggering 66% of Brazilan customers are backing the Canarinho to go all the way."

Almost a quarter of Betfair Exchange customers in the UK and Ireland have backed the Three Lions to win the World Cup. England are [19.0] on the Exchange to triumph for only the second time in their history this summer, so these punters obviously think Gareth Southgate's men could surprise a few people in Russia.

The data on who bets and where is even broken down into regions. The capital is going England crazy, with South West London and South East London the areas where most bets on England to win are coming from. A surprising stat, perhaps, when you consider this England squad is captained by a die-hard north Londoner.

Bradford is the place in the UK with the fewest bets on England. Yorkshiremen and women are famously wise and realistic, so it's makes sense that nobody there is getting carried away by the Three Lions' chances.

England have traded as high as [30.0] and one customer managed to get £18 on at that price. If Harry Kane does lift the gold trophy on July 15 in Moscow, then said customer will be celebrating more than anyone. Mind you, when it comes to England at tournaments, it's the hope that kills, so probably best to keep expectations low.

Two thirds of Brazilian customers are backing their boys

The optimism of UK and Ireland punters, however, is nothing compared to the positive vibes coming from a certain South American country. A huge 66% of Brazilan customers are backing the Canarinho to go all the way.

Brazil [5.6] are tournament favourites and it may be that bettors there expect those odds to narrow considerably once the tournament kicks off and Neymar, Coutino and co. start to show what they can do. Under head coach Tite, they are certainly a more coherent team than the one that were humbled in the semi-final by Germany four years ago. Speaking of which...

Germans love the World Cup winner market

Defending champions Germany [6.0] are to retain the World Cup. Whether it's with a sweeping display of attacking football, an extra-time strike or a nerveless penalty shootout performance, Jogi Low's men know what it takes to get over the line at tournaments.

Germans love winning which might be why it's the country where the most bets have been placed on the World Cup winner market. Ten percent of bets in that market comes from customers in Germany.

The news on Monday morning that Manchester City forward Leroy Sane, who won this year's PFA Young Player of the Year award, has been left out of Low's final squad suggests they have some considerable firepower at their disposal.

Germany are heading to Russia with high expectation, as explained here, and there fans are backing them to win.

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