Betfair are the proud sponsor of the brand new #WhatIf campaign from Women in Football that aims to change the landscape for women working in the football industry...
""We worked closely with Women in Football on our #FairerGame initiative with Rachel Yankey - aimed at addressing gender disparities within football - and we are delighted to be partnering with them again and on such a powerful and inspiring campaign."
The campaign, launched at a special event hosted by Jacqui Oatley and Lynsey Hooper at the Twitter headquarters in London on Wednesday May 16, forms part of WiF's 10th anniversary celebrations.
The social media-led initiative empowers businesses, celebrities and members of the public to identify one way that they could take action to contribute to an improvement for women and girls within the football industry, however large or small.
Change the landscape
A number of high profile organisations have already made pledges and are encouraging others to do their bit to change the landscape.
On our part, Betfair's pledge states: '#WhatIf Betfair ring-fenced 50% of their Cash4Clubs grassroots grants for women's teams to help support their growth and sustainability?'
Other pledges include:
Sky Sports: '#WhatIf Sky Sports committed to including female talent as studio pundits on Gillette Soccer Specials from the 2018/19 season onwards?'
Twitter: '#WhatIf Women in Football had its own emoji on Twitter to raise the visibility of women working in the industry, and celebrate their achievements?'
Forza Football: '#WhatIf Forza Football made live score updates and results for women's football games easily accessible across the world?'
'An exciting new era'
Anna Kessel, co-founder and Chair of Women in Football, said: "On the anniversary of Women in Football's 10th season I am extremely proud to see us launch the #WhatIf campaign, standing alongside industry leaders, corporations and individuals, working together to create real and meaningful change.
"Ten years ago gender equality was barely even a conversation in football. Now it is firmly on the agenda. Bring on the next 10 years, and an exciting new era for women in our sector."
Claire Rafferty, Chelsea and England footballer, fresh from winning the double, said: "I am delighted to add my support to such an inspiring, ground-breaking campaign. #WhatIf is a great initiative but it will only work if there are people out there willing to make sure that they actively play their part too in helping girls and women in football."
Jacqui Oatley, Women in Football Ambassador, said: "I'm absolutely delighted to be involved with the launch of the #WhatIf campaign. Over the past decade, we've had so many people in the game supporting WiF and wishing us well, and this is an opportunity to turn those good wishes into actions.
"For women to realise their potential in football, they need a combination of self-belief and opportunity - #WhatIf will make a difference on both fronts."
A spokesperson for Betfair, headline sponsor of the #WhatIf campaign, added: "We worked closely with Women in Football on our #FairerGame initiative with Rachel Yankey - aimed at addressing gender disparities within football - and we are delighted to be partnering with them again and on such a powerful and inspiring campaign.
"Fairer Game was all about removing barriers and increasing the profile of women working within the game and the #WhatIf campaign takes that mission to the next level."
Making a pledge
If you would like to make a pledge, either individually or as an organisation, or would simply like more details on how to do this, please contact Leanne Dingle via Leanne@womeninfootball.co.uk