Seven games down, 205 goals already nestled in the onion bag and the race to be the Premier League's top marksmen is well under way.
These are still early days though and some players we'd expect to be there at the end of the season are yet to hit the heights they are capable of.
Demba Ba has set the pace with six goals to date and is proving once again what a goal-grabbing machine he can be for Newcastle.
However, the question for Magpies fans is whether or not the Senegalese can sustain his charge this season after abruptly concluding his scoring exploits with four months left to play in 2011/12.
Still, at [18.0] to top the charts come May, Ba represents great value after a blistering start, though after missing out by just one goal on one of last season's top four scorer spots, odds of [4.0] hold considerable appeal on him making it in there this time around.
Then there are probably five major contenders for the top prize, two of which are previous scoopers of the accolade in Carlos Tevez and last season's winner Robin van Persie.
Whatever shirt he wears, RVP is pure class and was the first person to hit the wondrous 30 goal-mark since Cristiano Ronaldo back in 2007/08 when bagging the accolade last term.
Just one off the pace so far, it may well be worth backing the Dutchman at [4.4] before he really gets flying again this season.
Next up is Fernando Torres, who looks like a man reborn since emerging from Didier Drogba's shadow at Stamford Bridge and has already racked up four league goals this season. If you believe El Nino really is back then odds of [7.6] are available on him outfiring all rivals.
Tevez is suddenly back from the wilderness and obviously means business, having posted three goals already and is [3.55] to finish as one of the top four scorers.
Strike partner Sergio Aguero finished third in the charts last season and although the Argentine only has two to his name so far, these have both come in his last two games since returning from injury.
If Man City get going on the sort of run they are capable of as their latest result suggests, expect Aguero to be at the heart of it.
Odds of [10.0] are available for the diminutive goal-grabber to attain the greatest haul of all.
Finally, there's Wayne Rooney - yet to register - but mostly due to his misfortune in picking up that nasty gash in the opening weeks of the season.
Rooney has finished second in the scoring charts twice in three years and broke the 25-goal mark on both occasions so at [6.2] on him finishing as one of the top four scorers seems like the pick of the bunch.