Europe's top clubs are busy flashing the cash as Christian Crowther picks out his best buy of the transfer window so far...
"The German international cost Bayern £30 million in 2009 and has since racked up an incredible 113 goals from 175 games and will now be sold for an initial £13.7 million."
Barcelona were the first to get the big name transfer ball rolling this summer after they snared long-time target Neymar.
The 21-year-old Brazilian cost the Spanish champions a cool £49 million to bring to Europe from Santos on June 3rd.
Although unproven in European football, Neymar already has 39 caps for Brazil and his starring role in their recent Confederations Cup win gave an indication that this kid is ready to live up to the hype at the Camp Nou.
However, for this price, you'd expect nothing less. As a result, Barcelona have seen their price for Champions League glory shrink to 4.84/1.
Almost in the same mould is Spanish U21 star Isco. A technically gifted footballer with an eye for goal, Isco had every top team in Europe on alert after his performances for Malaga in the Champions League last term and again at the recent U21 Euro Championship.
At £23 million and aged at 21 just like Neymar, Real Madrid may just have got the better pound-for-pound deal.
Next up is Liverpool's big summer target Henrikh Mkhitaryan, who has opted to join Borussia Dortmund for £24.4 million from Shakhtar Donetsk.
The highly-rated Armenian international scored a phenomenal 25 league goals for the Ukrainians in just 29 games as an attacking midfielder last season.
With Champions League experience thrown into the mix as well, Mkhitaryan looks sure to be a hit in Germany as Dortmund 6.25/1 look to mount a challenge on regaining the Bundesliga title from Bayern Munich.
Meanwhile, Atletico Madrid's prize asset Radamel Falcao shocked the continent by opting to join Monaco for £50 million.
Boasting an incredible scoring record for Atletico, there is no questioning that Monaco have gained one of the finest strikers in world football but, like Neymar, they've had to pay over the odds.
And this is where the last group of transfers really hold the edge. Carlos Tevez was snapped up by Juventus for just £12 million after scoring many goals in English football, though his questionable attitude and age (29) have to be considered.
At 31, David Villa's best footballing years may be behind him but, for someone with the Spain international's pedigree, a fee of around just £5 million is a superb bargain.
However, the top trump has to be Mario Gomez's imminent transfer to Fiorentina. The German international cost Bayern £30 million in 2009 and has since racked up an incredible 113 goals from 175 games and will now be sold for an initial £13.7 million.
At 28, Gomez still has so much to offer at the top level and Fiorentina - who will trade at around 4.03/1 for a top-three finish - really have picked up an absolute steal by today's prices.