cxpartners

cxpartners / Julia Eilon / 09 June 2009 / Leave a comment

cxpartners is a user centred design consultancy - helping clients make great products that work better.

Website: www.cxpartners.co.uk
Email: info@cxpartners.co.uk

We bring together the latest thinking in usability, accessibility, information architecture and interaction design to make your online products and services more enjoyable and easier to use. With a user-
focus throughout the design process our expertise ranges from persuasive design and SEO to online communities and the international customer experience.

We deliver our consultancy services through a variety of tools, such as workshops, task analysis and customer journey mapping, usability testing and eye tracking, and much more.

Betfair has selected cxpartners to conduct an international usability study, looking at how online betting experiences differ across different cultures. The outcomes of the qualitative study will enable Betfair to tailor its gambling products and services to users across the world, making its product portfolio more usable and appropriate to different target audiences.

"cxpartners were a great choice to manage our international customer research study. They showed a high degree of expertise in being able to quickly understand the betting culture of our customers and provided a fantastic analysis of the international user experience and behaviour findings."
- User Experience Manager, Betfair