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Betfair launches iPhone betting app on the App Store

RSS / Joe Dyer / 07 May 2010 / 1

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Betfair customers can now bet on their iPhones, iPod Touchs and iPads

Betfair customers can now bet on their iPhones, iPod Touchs and iPads

Betfair beats established rivals to the punch with iPhone app

Betfair, home to the world's largest betting community, today announces the availability of its betting exchange iPhone App within the App Store.

This makes Betfair the first established betting company to release a sports betting App on the platform. Initially available in the UK and Ireland to Betfair customers, the App brings the Betfair betting experience to iPhone, iPod Touch and iPad users in an engaging and exciting way; making full use of the handsets' functionality.

Charles Palmer: Head of Mobile at Betfair said: "Betfair's iPhone App takes advantage of the multi-touch interface and high resolution screen, offering our customers the same core exchange functionality from the main Betfair site.

"Thanks to Apple's incredible innovation the iPhone has raised the bar in terms of mobile gaming, which allowed Betfair to deliver an industry first and demonstrates our ability to adapt to new technologies. At Betfair we're passionate about mobile and continually innovate and improve our product range."

Applications provide greater speed and performance than a browser based product. In building the App, the focus was placed on the user-experience, making the App not only intuitive but easy to use, enabling customers to study the market and get their bet on as simply as possible.

Betfair continue to put responsible gaming at the heart of all their products and the new App implements an industry first: using GPS to locate and verify a customer's location before they are permitted to bet.

Palmer added: "Our registered mobile users increased 40% in 2009 and continued investment in the mobile channel has contributed to a 50% increase in year on year mobile revenues".

The new app can be found here: https://itunes.apple.com/gb/app/betfair-client/id347621336?mt=8

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  1. David Smalley | 03 December 2010

    How can I download the Betfair Apps on to my iPod touch?