Increased media attention, more live televised action, the internet and unprecedented levels of sponsorship have meant sport is now more popular and bigger business than ever before. This in turn has meant that for those who like to have a bet on sporting events to make the experience that little bit more exciting, the range of bets and betting opportunities has also expanded greatly.

Whether you're a keen follower of just the one sport, an all-round sports nut or a keen punter, you should always find up-to-date and knowledgeable information on whatever upcoming sporting event you're after on betting.betfair.com.

Keen to know whether Cristiano Ronaldo has overcome injury concerns to start the match at the weekend? Read a full match preview on the football section of the site with some surprising stats and the odd tip thrown in. Eager to know what Luke Donald's recent record at The Masters is? Navigate to the golf section and read different previews and opinion pieces, all with a different take on what we can expect at Augusta, from the experts in the know. Are you going to the Grand National this year for the first time, want to have an interest bet but don't know your Aintree course from your non-staying horse? No problem, visit the racing section and read the views of professional racing writers and tipsters who could talk you through the runners in their sleep.

Better still, we hope that betting.betfair.com provides something for everyone, whatever sport or sports you're into. From the world of black-letter cricket stats on England's next Test series to opinion pieces on the burning issues of UK horseracing to the latest football transfer news and views of a professional footballer in his weekly column.

Away from sport, you can also read the thoughts and get tips from some of poker's hottest new talents. Norway's Annette Obrestad - or Annette_15 - is the winner of the first World Series of Poker Europe and she blogs exclusively for Betfair. One of our newest arrivals is Sorel Mizzi, a young Canadian who is making headlines in both online and live poker. Add to that the writing talent of Sky Poker's Matt Broughton as well as Dave Woods, the editor of Poker Player magazine, and it's easy to see why betting.betfair.com is fast becoming a key destination for the poker community.

We also have a lively Casino section with news stories that look at both the serious and the quirky sides of the world of gaming.

Have a browse of betting.betfair.com and you'll see we boast some of the big names and people who are really in the know writing on the site. The Observer's golf correspondent Bill Elliott should know a thing or two about Augusta's treacherous and uncompromising greens, having been down in Georgia for the first Major of the year for almost thirty years. David Croft has made a living out of being the BBC's Formula One correspondent over the years so when he tells us that Bridgestone tyres will win the day at a particular track, he's worth listening to. Then there's the man who's seen it all in the world of tennis over the years - Sky Sports commentator Barry Millns, and a few thoughts from Rugby World Cup winner Lawrence Dallaglio when England's big matches come around.

And to add a little more colour into the mix, we've even invited some regular Betfair customers to share their views on the big events just around the corner and the best bets on offer out there, just so noone feels left out. Sports news and opinion as it should be....